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The brief was to create a logo and brand that was warm, calm, thoughtful and quietly confident. This would be developed into a website with an editorial and visually clean style.
There was a preference for a text logo so we worked on finding a friendly and modern font that also felt artistic and beautiful. They also wanted a subtle nod to the Jewish roots, so we worked on finding ways to incorporate Hebrew vowels.
The colours naturally fell into neutrals but needed a warm contrast so we created this warm yet calm palette, which they loved.
The next phase is building a new website, bringing all of these elements together and creating a better user experience.
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