Hannah Abrahams Psychology is a child and educational psychologist moving into the corporate space and looking for an updated brand that would reflect this new target audience whilst not alienating the child-focussed work they do.
The brief was to create a new brand that would better reflect their work as they moved into working with big companies to help them support their staff, without losing sight of their younger clients.
We looked at calm but friendly colours and open fonts, to reflect the benefits of psychotherapy, whilst wanting to create a high-end look and feel, using the monochrome, that would stand out from others. The logo needed to stay simple but give the feel of something valued, whilst maintaining the name so that it remained friendly and families know who they'll be speaking to.
The next phase is building a new website, bringing all of these elements together and creating a better user experience.