Zentso is a CRM solutions tech company, specialising in the membership and not-for-profit sectors.
In the process of wanting to launch a new product, Zentso discovered that their website was no longer fit for purpose, so we set about creating a better, user-focussed website. On the journey, they decided to update their brand, along with creating a sub-brand for their new product, Cloudtoolz, and so the project expanded.
View the full website and branding at www.zentso.com
The logos
Zentso's brand has the Zen Buddhist colour orange at its heart and uses the Ensō circle as their icon.
We chose a more modern and open font to reflect their friendly and open way of working, we gave the circle more movement to reflect their innovative spirit, and - to reflect their technical prowess - we created the 'z' made of angle brackets.
We went on to use the special 'z' in the new cloudtoolz logo too, adding a varying colour to emphasise the brackets and give it a sub-brand identity that ties it into the main brand.
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Old
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The Website
We wanted to put across Zentso's vibrant and innovate spirit, with a calm and uncomplicated layout and text, to ensure it spoke to customers without tech backgrounds, as well as those with.
A well-considered customer journey for each of their target audiences led the overall structure and layout.
